Why Big Data Will Drive the Next Big Boost in Productivity

The Big Data argument speaks quite clearly for itself: the better a brand knows its customers, its interaction with those customers becomes more meaningful, ultimately increasing the likelihood that the customer takes some sort of action whether it be a purchase, a positive review, a recommendation or otherwise, and repeat that action in the future. However, the tech landscape provides a backdrop that basically changes with the seasons, so as the hardware changes, so does the consumer.

How Twitter Uses NoSQL Databases

There has been released a video of Twitter‘s Kevin Weil speaking at Strange Loop earlier this year on how the company uses NoSQL. Weil is quick to point out that Twitter is heavily dependent on MySQL. However, Twitter does employ NoSQL solutions for many purposes for which MySQL isn’t ideal. According to Weil, Twitter users generate 12 terrabytes of data a day – about four petabytes per year. And that amount is multiplying every year. Read on for our notes on Weil’s talk.