Data science defeats intuition: twin data points is the norm, not the exception

This is an example where data science and statistical analysis is superior to intuition. Here, intuition is misleading you into the wrong conclusions.

By twin data points, I mean observations that are almost identical. In any 2- or 3-dimensional data set with 300+ rows, if the data is quantitative and evenly distributed in a bounded space, you should expect to see a large proportion – above 15% – of data points that have a very close neighbor.

Why Big Data Will Drive the Next Big Boost in Productivity

The Big Data argument speaks quite clearly for itself: the better a brand knows its customers, its interaction with those customers becomes more meaningful, ultimately increasing the likelihood that the customer takes some sort of action whether it be a purchase, a positive review, a recommendation or otherwise, and repeat that action in the future. However, the tech landscape provides a backdrop that basically changes with the seasons, so as the hardware changes, so does the consumer.