Why Big Data Will Drive the Next Big Boost in Productivity

The Big Data argument speaks quite clearly for itself: the better a brand knows its customers, its interaction with those customers becomes more meaningful, ultimately increasing the likelihood that the customer takes some sort of action whether it be a purchase, a positive review, a recommendation or otherwise, and repeat that action in the future. However, the tech landscape provides a backdrop that basically changes with the seasons, so as the hardware changes, so does the consumer.